Air France loves its history, so much so we spoke about it’s La Saga site quite a few moons ago. It’s been updated since, but has a great archive of imagery still over the years. However, this October will see the 90th anniversary year start its celebrations. However prior to the official anniversary the party is already starting.
As Air France is celebrating 90 years of elegance, technology, innovation and comfort on board its aircraft it is also “celebrating 90 years of travel, fine dining, design, haute couture, art and architecture.”
To commemorate this, Air France has launched a newly-designed original dress collection retracing the company’s legendary history, the company will be the focus of a Galeries Lafayette window display in Paris from 28 September to 10 October 2023. In total there will be a collection of five iconic dresses that interpret the different hallmarks of the airline – aircraft and technology; uniforms and fashion; its iconic posters promoting its vast network; fine dining and tableware; design and architecture. Each dress is an invitation to explore these themes which have enabled Air France to “continually offer the very best from the different eras it has witnessed, and even break new ground, way ahead of its time.”
Naturally Air France doesn’t do things by half and as such the airline has teamed up with Xavier Ronze, head of the costume design workshops at the Paris Opera Ballet. The costume designer has created these designs from iconic items that have marked the company’s history and contemporary pieces.
From 28th September to 10th October 2023, it will be retracing its legendary history and high-flying elegance in an aim to go forward and embrace the future in the 12 windows of the famous store. The dresses are just one part of a larger display across all 12 windows of the famous French department store. They will be accompanied by the finest vintage Air France paraphernalia and the best of the airline’s current offering. There will also be a range of exclusive items available for sale in a pop up shop within the store, as well as limited edition ranges for sale on airfranceshopping.com and even fashion shows of the historic range of uniforms which can be booked here.
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